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Cut Gym Churn With a Membership Card That Lives on Your Members' Phones

A digital membership card for your gym in Apple Wallet and Google Wallet — with automated renewal reminders so members never quietly lapse.

Takes 15 minutes. No developer needed.

The Problem

Why gym members churn — and what you can do about it

Members forget to renew — and just drift away

Most gym churn isn't caused by deliberate cancellation. Members skip a few weeks, their membership quietly expires, and they never bother to renew. One missed reminder can cost you a full year of revenue.

Plastic membership cards get lost or left home

Plastic key fobs and laminated cards end up anywhere but the gym bag. Members forget them, you replace them, and your front desk spends time on admin instead of building relationships.

No way to re-engage lapsed members at scale

Email campaigns to inactive members get filtered to spam. Social ads are expensive. And reaching every lapsed member individually is impossible when you're also running a gym full-time.

The Solution

A digital gym membership card that works while you train clients

WalletForge automates the retention work so you can focus on what you do best — helping members reach their goals.

Renewal reminders hit the lock screen automatically

WalletForge sends push notifications to members' phones before their digital membership card expires — "Your membership renews in 7 days" — no email required, no effort from you.

Always on the phone — always at the desk

Your gym's digital membership card lives in Apple Wallet or Google Wallet. Members scan in with their phone — no plastic card to lose, no fob to replace, no friction at the front desk.

Win back lapsed members with one push

Send a targeted offer to members who haven't scanned in for 30 days — "We miss you. Come back this week for a free PT session." One notification, straight to their lock screen.

How It Works

Your gym's digital membership card in three steps.

1

Choose a gym membership card template

Pick from monthly membership cards, class pass formats, or tiered member levels — all designed for fitness and wellness businesses.

2

Add your gym's branding and membership details

Upload your gym logo, set your brand colors, add the membership tier and expiry date. For example: "IronEdge Fitness — Gold Member — valid through December 2026."

3

Members add the card — scan in from day one

Send each new member a pass link at signup. They tap once to add it to Apple Wallet or Google Wallet — then scan their phone at the desk every visit. No plastic, no friction.

Templates

Gym and fitness studio membership card templates

Gym Membership Card

A scannable digital membership card for gym and fitness studio members — with tier, expiry date, and automated renewal reminder push notifications.

Use This Template →

Fitness Studio Class Pass

A pre-paid class bundle pass that counts down with each visit. Works for yoga studios, CrossFit boxes, pilates, cycling, and any class-based fitness business.

Use This Template →
"Since switching to WalletForge for our member cards, renewal reminders go out automatically. Our monthly churn dropped by nearly a third within 90 days."
Alex R.
Manager, IronEdge Fitness
Pricing

Start free. Upgrade when you need more.

No credit card required to start. No long-term contracts.

Free
$0
Forever free
  • 1 active membership card design
  • Up to 100 members
  • Apple Wallet & Google Wallet
  • QR code check-in scanning
Get Started Free
Most Popular
Pro
$29/mo
Billed monthly, cancel anytime
  • Unlimited member cards
  • Unlimited members
  • Automated renewal reminder push notifications
  • Real-time pass updates
  • Check-in analytics & member exports
Start 14-Day Free Trial

View full pricing and plan details →

Ready to cut gym churn and keep members coming back?

Join thousands of fitness businesses using WalletForge to build loyalty into every membership card.

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No credit card. No developer. Ready in 15 minutes.